The story begins with a journey of 1,000 miles being commenced, when 2 brothers who were already successful and well-established second-generation
industrialists, began the pursuit of luxury brands to be introduced under the FMJ Group.
Their journey started in 2009 when these young entrepreneurs, having decided the time was right,
began negotiating with the owners of the world renowned, luxury branded products, to convince Doyens
of Luxury fashion to introduce their products to an Island known as the “Teardrop of the Indian Ocean”.
The year was significant following the year of finalization of a 25 year brutal ethnic war, which saw the
shedding of tears of several Sri Lankans, over this traumatic period, who experienced the atrocities of
needless bloodshed and the loss and of loved ones, which resulted in life being seen as merely as
a task, which needed to be completed at whatever cost.
The end of the civil war and the liberation of its people from fear and uncertainty and the real possibility
of everlasting peace saw renewed hope and optimism of the Sri Lankan people,
which assisted many to poise themselves to commence life with renewed self-determination and energy.
The commencement of a new era of liberation in living, allowed people to dream again
of enhanced standards of living with the possibilities of refined life quality and luxury.
The Dastakeer Brothers in their ceaseless pursuit to offer luxury brands to Sri Lankans saw
their ambitions finally triumph over all adversities encountered towards bringing world
renowned luxury brands to Sri Lanka such as the MontBlanc range of exquisitely crafted
products consisting of luxury time pieces, writing instruments, travel & personal accessories
including the timeless designs of Baume Et Mercier and the fidelity of Raymond Weil timepieces.
Other brands include such as clothing from United Colors of Benneton, fashion and activity timepieces of Victrinox,
Hugo Boss, LaCoste, Scuderia Ferrari, Police, Timberland, Maseratti, Tommy Hillfiger, Gant, Swiss Military,
Wenger, Pepe Jeans, Sector, Go and Lee including their most recent success in bringing the US Brand – Jockey,
known for their ageless quality in comfort of innerwear / sleepwear.